A lot of people assume cashmere is naturally fluffy. That softness on the surface — it’s actually made.
Brushing is a finishing process that lifts the fibres on the surface of the fabric to create a dense, downy layer. It gives that familiar soft, cozy, plush feel that most people associate with cashmere.
Unbrushed cashmere looks different: clean surface, visible stitch structure, a more defined texture, and generally less prone to pilling. Many people haven’t seen it and assume it doesn’t look “cashmere enough.”
Brushing is a construction choice, not a default. Want plush and cozy? Brushed. Want clean and structured? Unbrushed. Both are real cashmere. They just feel and look different.